ABOUT ELSa

Elsa was born in Johannesburg in 1986 and completed my Bachelor of Fine Arts at Stellenbosch University in 2009, before pursuing an MSc in Management of Luxury Goods and Services University of Monaco in 2011. After spending almost a decade working as a brand strategist in corporate South Africa, Elsa made the decision to return to what had always been calling her - creating art full time.

Today, her work transforms fragments of her own photographs into intricate, hand-crafted photomontages that exist somewhere between photography and painting. Each artwork can consist of up to 20,000 hand-cut photo fragments, depending on the size of the artwork. Her slow process means she creates only a handful of works each year.

Fragments of Memory

Transforming fragments of experience into visual memories
Every artwork begins long before Elsa enters the studio. It starts in the outdoors, walking and observing the tiny details of the natural world. She photographs a range textures and colours and prints them on archival paper. She dismembers the photos and painstakingly reassembles them into new scenes that look like paintings.

Elsa approaches photomontage as a painterly medium, using tiny hand-cut photo fragments to create the illusion of depth and form. She layers thousands of these pieces as if they were ‘brush strokes’ to create a sense of volume and movement. Her emotive use of colour express the sensations, memories, and emotions connected to a particular place and moment.

Her work is less about documenting a landscape exactly as it appears, and more about capturing the feeling of having experienced it.
Relying on her own image-making process, Elsa explores the human desire to collect, record, and preserve the moments that shape our lives. Her photographic collages are a way of layering time into a painting; reflecting our deep-seated fear of forgetting and our instinct to preserve what is meaningful.

In a world that is increasingly digitally enhanced, creating these works by hand has become a meditative escape for Elsa. Each piece is a quiet act of remembrance and an attempt to create a personal impression of time itself.